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2026 ILA Conference
Type: Breakout Session 5 clear filter
Friday, October 9
 

9:00am PDT

Activate Your Advocates: Designing marketing campaigns to transform everyday patrons into library champions
Friday October 9, 2026 9:00am - 9:50am PDT
Learn how to run effective information campaigns designed to inspire your patrons to take action on behalf of your library, without spending money on consultants or violating public advocacy laws.

Attendees will learn to develop a core message for their campaign, to use ILS data and voter files to target their messages by demographic, to develop a compelling brand for their marketing campaign, to leverage community partners to advocate on their behalf, to know the line between informing and advocating, and to turn everyday patrons into library advocates.
Speakers
avatar for Zach Row-Heyveld

Zach Row-Heyveld

Assistant Director, Decorah Public Library
Zach Row-Heyveld (he/him) is the Assistant Director at Decorah Public Library, where he oversees adult
programming, data and analytics, outreach, snack procurement, and leads marketing and circulation staff. He
joined DPL in 2021 after a decade working in museum exhibits and collections and is one of Sophie’s frequent co-conspirators... Read More →
avatar for Sophie Nall

Sophie Nall

Children’s and Young Adult Librarian, Decorah Public Library
Sophie Nall (she/her) is the Children’s and Young Adult Librarian at Decorah Public Library. She joined the
team at DPL in 2023 and has since worked to grow the library’s presence in the Decorah community through
outreach, information, and partnerships. She enjoys leading teen... Read More →
Friday October 9, 2026 9:00am - 9:50am PDT
TBA

9:00am PDT

Easy-Peasy STEAM-Powered Programming with Picture Books
Friday October 9, 2026 9:00am - 9:50am PDT
Discover how nonfiction and fiction picture books can be used as springboards for STEAM programming that's fun, doable, and budget-friendly. Dig into the science behind stories and find ways to engage children of all ages and interests with hands-on activities. Picture book-inspired, STEAM-based programming fuels curiosity, facilitates literacy and fosters a love of learning.
At the end of this session, attendees will be able to:
1.    Understand how picture books can be used to create STEAM programming for children of all ages.
2.    Evaluate at least three picture books and identify STEAM learning opportunities.
3.    Develop a practical, budget-friendly plan for picture-book-inspired, STEAM-based programming that actively engages participants.
Speakers
avatar for Charlotte Gunnufson

Charlotte Gunnufson

Children's author and former teacher Charlotte Gunnufson frequently visits libraries and schools to get kids revved up about reading and STEAM! Her book Hard Hat Hank and the Sky-High Solution from Disney Planet Possible was named Iowa's 2025 Great Read for Children. Charlotte's work... Read More →
Friday October 9, 2026 9:00am - 9:50am PDT
TBA

9:00am PDT

Present & Future of ILA: A Conversation with the Incoming & Outgoing Presidents of ILA
Friday October 9, 2026 9:00am - 9:50am PDT
Join ILA President Brittany Jacobs and Vice President Jillian Aschliman as they provide
an in-depth look at the work ILA does for Iowa Libraries, the vision for the organization's future, and how our members' involvement can help further advance ILA's mission.

Attendees will have a better understanding of the inner workings of the
organization, the work ILA does for Iowa libraries each year, and gain better insight into the difference between what our organization offers vs. the resources provided by the State Library.
Speakers
JA

Jillian Aschliman

Vice President of the Iowa Library Association
Jillian Aschliman is the current VP of ILA and the Director of the Bettendorf Library. She has been a proud ILA
member since 2012 and has spent the entirety of her professional library career in Iowa libraries.
BJ

Brittany Jacobs

President of ILA
Brittany Jacobs is the current President of ILA and the Director of the Burlington Public Library.
Friday October 9, 2026 9:00am - 9:50am PDT
TBA

9:00am PDT

Silent Book Club®: A Novel Concept for a Library Program
Friday October 9, 2026 9:00am - 9:50am PDT
A Silent Book Club® is a low-cost, relaxed program that brings readers together for quiet shared reading while fostering community engagement, building business partnerships, and creating opportunities for collaboration with other libraries.

Attendees will come away with tools and ideas needed to develop their own local Silent Book Club®. Marketing resources will be shared to assist others with creating their own local branding, while also using the official Silent Book Club® marketing tools.
Speakers
JB

Jonatha Basye

Director, Van Meter Public Library
Jonatha has dedicated over 30 years to library work and currently serves as the Van Meter Public Library Director. She is passionate about developing engaging programs, managing collections, and helping patrons discover their next great read. She values building relationships within... Read More →
JM

Jana Maxwell

Adult Services and Cataloging Assistant, Grimes Public Library
Jana has been working in libraries since she was in high school. After 12 years of working in a school library, she transitioned to public libraries. She is now working at Grimes Public Library, creating programs, cataloging books, and doing whatever else needs to be done.  The Grimes... Read More →
BS

Beth Schaefer

Adult Services Specialist, Johnston Public Library
Beth has spent over a decade working in libraries and is currently the Adult Services Specialist at the Johnston Public Library. She loves creating engaging programs that bring people together and give people a chance to try something new. She’s always finding new ways to make the... Read More →
Friday October 9, 2026 9:00am - 9:50am PDT
TBA
 
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