Name: Activate Your Advocates: Designing marketing campaigns to transform everyday patrons into library champions
Start: 2026-10-09T09:00:00-0700
End: 2026-10-09T09:50:00-0700

Activate Your Advocates: Designing marketing campaigns to transform everyday patrons into library champions

Friday October 9, 2026 9:00am - 9:50am PDT

TBA

Learn how to run effective information campaigns designed to inspire your patrons to take action on behalf of your library, without spending money on consultants or violating public advocacy laws.

Attendees will learn to develop a core message for their campaign, to use ILS data and voter files to target their messages by demographic, to develop a compelling brand for their marketing campaign, to leverage community partners to advocate on their behalf, to know the line between informing and advocating, and to turn everyday patrons into library advocates.

Speakers

Zach Row-Heyveld

Assistant Director, Decorah Public Library

Zach Row-Heyveld (he/him) is the Assistant Director at Decorah Public Library, where he oversees adult
programming, data and analytics, outreach, snack procurement, and leads marketing and circulation staff. He
joined DPL in 2021 after a decade working in museum exhibits and collections and is one of Sophie’s frequent co-conspirators... Read More →

Sophie Nall

Children’s and Young Adult Librarian, Decorah Public Library

Sophie Nall (she/her) is the Children’s and Young Adult Librarian at Decorah Public Library. She joined the
team at DPL in 2023 and has since worked to grow the library’s presence in the Decorah community through
outreach, information, and partnerships. She enjoys leading teen... Read More →

Friday October 9, 2026 9:00am - 9:50am PDT
TBA

Breakout Session 5

2026 ILA Conference

Zach Row-Heyveld

Sophie Nall

Attendees (1)

Get help with the event

2026 ILA Conference

Zach Row-Heyveld

Sophie Nall

Attendees (1)

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